The Automotive aftermarket is more than just talking the talk when it comes to sustainability. Manufacturers are actively working to reduce their carbon footprint with ambitious goals such as Schaeffler’s target of achieving climate neutrality in production by 2030 and across its supply chain by 2040.While these efforts are beneficial for the environment, you’re probably wondering how they impact your customers and why you, as a counter professional, should guide them toward more sustainably produced parts.
It used to be that parts professionals only had to answer questions about a part’s reliability and performance. While those criteria are still important, so too is how that product is made with sustainability in mind. Schaeffler, for example, is taking steps to reduce its carbon footprint during the manufacturing process. These steps include implementing advanced energy management systems, investing in renewable energy sources like solar and wind power, and using sustainable and recycled materials in its products.
In manufacturing the products you’re selling, Schaeffler focuses on utilizing raw materials, components and products that are highly durable and reusable. These efforts are paying off. In its 2023 sustainability report, the company says it enhanced the CO2 efficiency of its electric motors. Schaeffler did this by optimizing its design and manufacturing processes, which led to significant reductions in energy consumption and improved performance, ultimately contributing to lower greenhouse gas emissions throughout their lifecycle.
Schaeffler remains committed to developing solutions that optimize friction and extend the lifespan of rolling bearings. That leads to lower energy consumption and maintenance costs, contributing to significant economic savings.
By framing the conversation around these points, counter professionals can effectively communicate the value of sustainably produced automotive parts, which can reduce costs associated with waste and inefficiency. And they can help customers make informed decisions that align with both their practical needs and values.
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